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From: Olly Richards 26th April 2024 Hobbitshire: In full bloom (finally!) Today, I thought I’d write about the question of ads. And why ads don’t work for creator businesses. I see the same pattern over and over again: This happens all the time. Of course, you never hear about this publicly. (It’s never in a creator’s […]
From: Olly Richards 12th April 2024 Hobbitshire: AKA Atlantis The other day, I was chatting with an entrepreneur about money. He was telling me about his strategy for spending the money he makes in his business. He sent me his priorities: Probably seems familiar? For 99.9% of people in the world, this hierarchy makes sense. […]
This post is about how to live the good life as an entrepreneur… By using First Principles to decide how you spend your days. But I’m going to start with a list of things that have gone wrong in my life recently. Because – yes – Uncle Olly is also human, and s*** happens to […]
From: Olly Richards 29th March 2023 Hobbitshire: One (funnel) step at a time… So, you’ve got a new product. Product is done. You’re ready to start selling the thing. But how? Email sequence? Probably. Sales page? Hopefully. Checkout? Unless you hate money. But there are more decisions… Today, I’m going to show you how to sequence and stage […]
Earlier this week, I talked to a friend who wants to scale his business. It’s a pivotal decision for him. Honestly felt like life-or-death. Thinking about it afterwards, I felt like I was able to give my friend very useful advice… because I’d been through the exact same journey myself. More: Any entrepreneur who reaches […]
At many points during the growth of my business, I felt like I needed a Chief Marketing Officer. Here’s I wanted a CMO: The business was growing just fine, but I couldn’t see the next level. I didn’t know what the next stage of growth would look like. “How do we 10X this puppy?” — […]
From: Olly Richards 15th March 2024 Hobbitshire: Not an invoice in sight Finance is never a problem for an online business… Until it is. For the first 4-5 years of my business, I managed everything from my one bank account. Quite happily. We got cash? We good! But as we grew, things started getting more […]
Today I’m going to teach you a simple and effective way to communicate anything. It’s a framework for delivering a message. If you package your messages up in this framework, they’ll be easily understood and remembered. And that’s like gold dust for teachers or marketers. Since learning this framework, I use it all the time: […]
A lot of my day-to-day work is on creative projects. Sometimes, it’s doing the creation myself, such as writing this newsletter. Often, it’s overseeing the creation: Other times, I’m just posturing on Twitter. From all the work I do on content, I’ve realised something important: It’s the final 5% of effort where you get your […]
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