The “Flywheel” Strategy to Making Millions

From: Olly Richards10th March 2023Hobbitshire (10 yards down from a flock of sheep) One of the little secrets of business is this: The longer you’re in business, the easier it gets. Right now, I’m sitting in my conservatory, looking out over my garden that’s just about to erupt into bloom, contemplating whether to go flying this afternoon […]


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My Writing Process – How I Write Words That Make Millions

From: Olly Richards 10th March 2023 Hobbitshire (Probably about to get rained on)​ I built a $10m company by writing words on a screen. One word at a time. Week after week. And while writing isn’t all I did… I sure as heck couldn’t have done it without them words on them screens. Learning to write is, […]


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49 Business Lessons I’d Teach My Daughter

My daughter is 7 years old, and I’ve been building online businesses for longer than she was alive. I think about this sometimes.She doesn’t know it, but her extremely privileged life is only possible thanks to what Daddy has learnt about doing business on the internet.Now, I don’t imagine for a minute that she’ll want […]


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Financial Zen & How To Get There

In this post: How to create a “financial operating system” for your business and personal money. We want you to feel completely in control of finances, with zero anxiety in sight. If you ever feel an underlying anxiety about money, this will help. Now, without any futher ado… Necessary disclaimer: Entertainment purposes only. Not financial […]


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Revealed: My Covert Strategy For Building This Newsletter

So you’ve read my $10m case study… You’ve read a few of my emails… Perhaps you’re one of the hundreds of people who have emailed in, telling me your own businesses. (Fascinating. Tear-jerking. Humbling. Inspiring.) But did you ever wonder… What the hell is Olly up to? A few comments I’ve received over recent weeks… […]


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How To Build A YouTube Channel That Runs Without You

We all know that video content is where it’s at. You’ve seen the insane reach that YouTubers get…  It’s enough to make the humble blogger weep. (I know… I am one!) But let’s be real… You’re not going to start a YouTube channel.  It’s not your thing.  Sure, you could… but you’re just not. You don’t […]


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Why Money Isn’t Real (For Entrepreneurs)

Here’s my opening gambit for today’s newsletter: Money isn’t real. . . Still with me? Then let’s proceed. This is a wildly triggering topic, but if you’re the kind of entrepreneur I’m writing this newsletter for, then you will immediately understand what I’m talking about. Ever had a wildly successful launch…  And felt completely empty […]


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The D.O.E. Email

Today, I’m going to tell you about a ridiculously effective way to increase sales by 12-18% (on autopilot)… Using a D.O.E. (That’s Dynamic Objection Email to you. Sounds a bit like a D.U.I. … but less fun.) That’s right — We’re getting tactical today. It occurred to me that my $10m Case Study is quite […]


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How To Sell Your Online Education Business

Let’s be honest for a moment –You’ve fantasised about selling your online business before, haven’t you?It’s okay…Join the club.(I won’t tell anyone.)But hold up — you’re not selling software, or physical thingamajigs…Your business is… you. You teach people. Using your ideas. And your content.So is it actually possible to sell what you have?That’s what we’re […]


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Blueprint Of A $10M Online Education Business

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