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So it looks like you guys enjoyed last week’s email breakdown. In case you missed it, I showed you how to write quick daily emails that generate sales. I also gave you a breakdown of the simple formula I used to come up with ideas in the first place: Really, as far as email marketing goes, […]
From: Olly Richards 4th August 2023 Hobbitshire: Something big is brewing… Last night, I was on the phone with my business mentor. About 47 minutes into the call, he told me an anecdote about a business he worked with: “Scaling was simple for them… they just started sending daily emails.” I didn’t bat an eyelid […]
Do you know what an entrepreneur does? An entrepreneur makes decisions. Lots of them. Think back to your first couple of years in business – you were probably making 50 small decisions a day: Getting your business off the ground involves 1,000s of tiny decisions, most of which you make on gut feel. Gradually, things […]
I’ve been writing this newsletter for a little over six months now. It’s fascinating to start something new. One of the amusing things I’ve come to learn: The “marketing hot buttons” that make people mad! Certain opinions I bring up reliably provoke a barrage of emails and tweets. Some of them objecting. Some of them […]
From: Olly Richards 14th July 2023 Hobbitshire: Stranded in a corn field I think the Internet makes people lazy. Doing business is too easy. You can make content for free, run ads easily, spam Twitter, then just throw together an offer and… “Someone’s gonna buy!” But that’s not business. That’s grifting. I think the old […]
One of the reasons I enjoy flying planes, is that it’s damn humbling to be a beginner again. With flying, there’s a lot of information to learn. And I noticed something interesting about this new information… I only truly “know” a piece of information when I’ve encountered it in multiple different situations. Know what I […]
Do you know what this blog is? It’s therapy to myself. Much of the time, when I choose to write about a given topic, it’s because it’s been on my mind, and I want to organise my thoughts. It may seem like I have it all worked out. I don’t. By the time the topic […]
1. Last week, I spent the day at my favorite country hotel in Hobbitshire. It was a Wednesday morning. Don’t judge. Some friends were staying there, so we planned to meet up. My friends had just finished a successful product launch, and were treating themselves to a week of luxury – spa, wine, afternoon strolls […]
From: Olly Richards 26th May 2023 Hobbitshire: Just discovered a famous founder lives near me! For an online education business, content is the lifeblood. The formula is simple: Teach what you know with free content. Then sell the guided solution. Do this right, people trust you, and selling becomes easy. From $0 to $1M in […]
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