The Engagement-Based Business Model

From: Olly Richards14th July 2023Hobbitshire: Stranded in a corn field I think the Internet makes people lazy. Doing business is too easy. You can make content for free, run ads easily, spam Twitter, then just throw together an offer and… “Someone’s gonna buy!” But that’s not business. That’s grifting. I think the old school direct […]


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35 Business Lessons From My Mentors

One of the reasons I enjoy flying planes, is that it’s damn humbling to be a beginner again. With flying, there’s a lot of information to learn. And I noticed something interesting about this new information… I only truly “know” a piece of information when I’ve encountered it in multiple different situations. Know what I […]


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3 Steps To Making Better Strategic Decisions

Do you know what this blog is? It’s therapy to myself. Much of the time, when I choose to write about a given topic, it’s because it’s been on my mind, and I want to organise my thoughts. It may seem like I have it all worked out. I don’t. By the time the topic […]


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A Decision Framework For Choosing New Media Properties

From: Olly Richards26th May 2023Hobbitshire: Just discovered a famous founder lives near me! For an online education business, content is the lifeblood. The formula is simple: Teach what you know with free content. Then sell the guided solution. Do this right, people trust you, and selling becomes easy. From $0 to $1M in revenue, you […]


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Money Needs A Plan

From: Olly RichardsHobbitshire: Literally sitting in a castle right now  Entrepreneurs are weird when it comes to money. We great at making it. But once we have it… We’re terrible at knowing what to do with it! One of the reasons this happens: Nobody talks about managing money! So you’re kinda left to figure it […]


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The Smart Way to Scale from 1-to-1 to Group Coaching (Without Imploding)

From: Olly Richards12th May 2023Hobbitshire (Isn’t it supposed to be Spring already?) When you’re scaling a business… The order in which you do things matters. A lot. A few weeks back, I received an email from a reader who was struggling to shift away from 1-to-1 client work, and into group coaching. Unfortunately, it hadn’t […]


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How To Use Killer Offers To Unlock Hidden Profits

From: Olly RichardsDate: 5th May 2023Lanzarote: On our annual StoryLearning team retreat! The other day, I saw this tweet: The tweet suggests: “Referral programs don’t work very well in 2023.” I sat looking at this tweet for a little while. And strangely for me– My brain shut down! Something about this question short-circuited my brain, […]


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How to Maximise Your Entrepreneurial Value & Income

Some time in 2020, I felt a shift brewing inside me. Perhaps it was pandemic-induced cabin fever. Maybe it was an early mid-life crisis. There I was, plugging away inside StoryLearning (my language learning business), when a thought struck me like a lightning strike on a clear day: I spend far more time thinking about […]


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Blueprint Of A $10M Online Education Business

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• Business model blueprint
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