Annual Business Review from 2024

Welcome to my annual review from the year that was 2024. Here’s the context: My rationale for starting this newsletter business in the first place How I made $175k in the first year of business (2023) My plan for making $1 million Now, let’s dive in… The Year in Numbers: The numbers from my business […]


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“I want to sell my business”

While I was in Japan, I received a voice note from a friend. He was, what I can only describe as, “stewing” about the future of his business. “Olly, I think I want to sell my business.” It was “stew” that I’ve encountered many times before, both in my own thinking, but also in other […]


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I Was Wrong About Passive Income

I recently changed my mind about passive income.In this blog post I’m going to explain why.Understand:What you’re about to read comes from someone who has made tens of millions of dollars in passive income…So I feel like this is an informed perspective. In order to explain what I’m talking about, we’re going to start with […]


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How to Write a Post-Purchase Email Sequence

After someone buys a product from you, the best thing you can possibly do is send them a automated sequence of post-purchase emails. I call this a “consumption sequence”. Now, I can’t remember if I came up with this name, or if I stole it from someone else. Let’s just assume I stole it — […]


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This Is How I Explain Success

Recently, I was looking back over my business career, searching for the key inflection points. I discovered something quite profound: Every “big break” I had was the net result of a huge, long process of slow work. I’ll give examples of these in just a second. But here’s why this is meaningful for me: Spending […]


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Organic vs Paid Traffic: Which Road Should You Take?

It’s the perennial dilemma for education entrepreneurs… Should I grow my business with paid ads, or stick with organic content? We all know the pros and cons… • Organic channels – they’re powerful and feel like “free traffic”. But you’re one algorithm change away from oblivion. • Paid ads – they promise unlimited scale. But they’re difficult […]


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 A Primer on Angel Investing for Entrepreneurs

Sooner or later in your life as an entrepreneur, you’ll hear these fateful words… “I’ve got this GREAT opportunity!” Somebody’s starting a business… They think you should invest… Go in on it with them… The promise of equity in a new business sounds a helluva lot sexier than just trundling along in your own company, […]


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Launch Lessons – Business Model Mastery workshop

This is an analysis of my most recent paid workshop – Business Model Mastery. Sales numbers, mistakes made, lessons. Seems you guys REALLY liked the last analysis I did on my hiring workshop, so I’m going to pull the same trick again today… Repeat myself like a politician in campaign season. (Anyone else sick of that yet?) […]


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What Numbers Should I Track In My Online Business?

From: Olly Richards21st June 2024Hobbitshire: What good is the warmth of summer, without the cold of winter to give it sweetness? Today, I’ll be giving you a complete primer on the key metrics you should track in your online business. I’ve recorded a detailed video that walks you through what to track, step-by-step: Basic KPIs […]


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Blueprint Of A $10M Online Education Business

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• Business model blueprint
• Product ecosystem
• Team structure
• Evergreen sales strategy
• And much more...

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