When NOT to write a book

Feels like I’m surrounded by people writing books. Friends, mentees, students… Everyone’s at it like rabbits. Heck… Even I’m starting a book in January. (It’s highly classified. Top secret. So don’t even think about asking me about it.) Now, it seems to me that there are two reasons people write books for their business: Obviously […]


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How to sell high-ticket stuff WITHOUT sales calls

In the last few years, I’ve launched 5 separate high-ticket programmes. Now, please guess how many sales calls I’ve done. (In total.) Before I reveal the answer, here’s a quick summary of everything I’ve launched: At StoryLearning: At OllyRichards.co: Prices range from $1,500 to $80,000 and represent multiple millions of dollars in sales. And how […]


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How I royally screwed up my first ever high-ticket offer

My first ever experience of trying to make a high-ticket offer almost put me off for life. Here’s what happened: It was 2015, and I’d just joined Russell Brunson’s Inner Circle. Put $25k that I couldn’t afford on a personal credit card. (That’s how green I was… putting business expenses on a personal credit card!) […]


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How To Rescue a Dying Course Business:

Welcome, friend. The title of this particular gem: How To Rescue a Dying Course Business – What’s Changing In The Era Of AI & How To Build Back Stronger If this made your ears prick up, you’re likely staring at some rather depressing numbers in your dashboard: If I had to guess, you’re probably working harder […]


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How I turned a $2k launch into $10m

You know, a tiny little language course took me just 6 weeks to build and scared me half to death to launch. But here’s the mad thing… The emails I wrote for that launch 12 years ago – sitting up at 2am, eating digestive biscuits and wondering if anyone would actually buy – many of […]


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Do you even NEED a vision?

Last week, I was at a Mastermind event in London with YouTuber Ali Abdaal. True to form, I started the day with a very bad joke. I was worried. Was this the end? Had I destroyed the day before it even began? Turns out no. The day got significantly better from there on in. Anyway, […]


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The 3 levers that 2X a business in 12 months

I remember the first time I did something I was truly proud of. Something that made me think: Yes, I did that! I was 19. I dropped out of university and moved to Paris for 6 months. (Long story.) By the time I came home, I spoke French fluently. (I worked hard at it.) I was […]


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Did I just get lucky?

There’s a doubt that’s been lurking in the back of my mind for the last 12 years. A worry that’s been gnawing at me. A concern that I’ve pushed to the deepest recesses of my mind in the hope that it wouldn’t prove to be true: “Did I just get lucky with StoryLearning?” Was it […]


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I did THIS when I was stuck at $3k/mth…

Back in 2015, I was a fresh-faced young entrepreneur, wet behind the ears, not knowing my a** from my elbow. When I say “young”… I was 34. I’d just moved back to London from Egypt. My daughter was 2 months old. I was bringing in $2-3k a month, and even that wasn’t stable. Perilous. So […]


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Blueprint Of A $10M Online Education Business

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