Launch Lessons – Hiring Mastery Workshop

This is an analysis of my most recent paid workshop - Hiring Mastery.Sales, numbers, mistakes made, etc.I follow a couple of marketers who do this, and I always

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Why Paid Ads Don’t Work for Creator Businesses

From: Olly Richards26th April 2024Hobbitshire: In full bloom (finally!)Today, I thought I’d write about the question of ads.And why ads don’t work for creator businesses.I see the same

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How To Rewire Your Money Brain

From: Olly Richards12th April 2024Hobbitshire: AKA AtlantisThe other day, I was chatting with an entrepreneur about money.He was telling me about his strategy for spending the money he

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How to Live Life on First Principles

This post is about how to live the good life as an entrepreneur…By using First Principles to decide how you spend your days.But I’m going to start with

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How to Get Your Sales Funnels Working Better

From: Olly Richards29th March 2023Hobbitshire: One (funnel) step at a time…So, you’ve got a new product.Product is done.You’re ready to start selling the thing.But how?Email sequence? Probably.Sales page? Hopefully.Checkout? Unless you

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Don’t Scale Your 7-Figure Business

Earlier this week, I talked to a friend who wants to scale his business.It’s a pivotal decision for him.Honestly felt like life-or-death.Thinking about it afterwards, I felt like

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Why You Shouldn’t Hire a CMO

At many points during the growth of my business, I felt like I needed a Chief Marketing Officer.Here's I wanted a CMO:The business was growing just fine, but

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Who Do You Need On Your Finance Team?

From: Olly Richards15th March 2024Hobbitshire: Not an invoice in sightFinance is never a problem for an online business…Until it is.For the first 4-5 years of my business, I

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My Secret Teaching Framework (Revealed)

Today I’m going to teach you a simple and effective way to communicate anything.It’s a framework for delivering a message.If you package your messages up in this framework,

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The “Final 5%” Rule for Creating Viral Content

A lot of my day-to-day work is on creative projects.Sometimes, it’s doing the creation myself, such as writing this newsletter.Often, it’s overseeing the creation:Multiple YouTube channelsFacebook AdsSales pagesOther

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