When I wrote the homepage of my website earlier this year, I began with:“I run a $10M online education business.”Then...Just before publishing, I added a throwaway line at
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- Author: Olly Richards
How to sell expensive stuff with email
If you sell expensive things online, you’ve probably been told you need to run webinars and do sales calls.But it turns out you can sell very expensive stuff
How To Get More View On Your Content
Today, we’re getting super tactical…With a glorious “first principles” trick that will get more eyeballs on the content you work so hard to create.Which means more sales for
So You Want To Hire An Operator?
From: Olly Richards27th October 2023Hobbitshire: Tokyo calling… So, you want to hire an operator for your business? Great! A good operator is the key to unlocking a lot
Why Measuring ROI is Damaging Your Business
Entrepreneurs are obsessed with three little letters:ROIReturn on investment.The term “ROI” is like a diamond necklace dangled in front of your eyes…Who doesn’t want that??“What’s the ROI on
How Should I Spend $300,000?
The other day, I received a message on Telegram: “I’ve built up $300k in cash. I don’t know what to do with it.” I sent my reply in
Your Online Business Needs 30% Margins
Hot take:If you run an online education business, your net margins should be at least 30%.In today’s newsletter, I’m going to explain why.Most material on things like margins
The Psychology of Email
Fun fact: I get more questions on email marketing than anything else. How often should I send emails? What should my “welcome sequence” look like? How often should
Entrepreneur Struggles from $100k to $3M
Last week, I spoke to three entrepreneurs with different-sized businesses:$250,000$750,000$1500,000After each conversation, I was struck by one thing:I knew exactly what problems they were going to have …
Growth strategy update – Optimising for Intimacy (Vol 2)
Yesterday, I went for a long lunch with my friend, author and top podcaster Rob Dix.We talked content strategy, personal brands, and alignment.Rob and I are going through similar