One of the things I teach in my $10M Case Study is the concept of a Core Offer.The idea behind the Core Offer is that it’s the ONLY
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10 Tips for Running the Perfect Team Retreat
From: Olly Richards31st May 2024Hobbitshire: Living in a permanent retreat…Every year, I hold a team retreat for my company, StoryLearning.We’re a fully-remote team of 16 core staff, spread
Launch Lessons – Hiring Mastery Workshop
This is an analysis of my most recent paid workshop - Hiring Mastery.Sales, numbers, mistakes made, etc.I follow a couple of marketers who do this, and I always
Why Paid Ads Don’t Work for Creator Businesses
From: Olly Richards26th April 2024Hobbitshire: In full bloom (finally!)Today, I thought I’d write about the question of ads.And why ads don’t work for creator businesses.I see the same
How To Rewire Your Money Brain
From: Olly Richards12th April 2024Hobbitshire: AKA AtlantisThe other day, I was chatting with an entrepreneur about money.He was telling me about his strategy for spending the money he
How to Live Life on First Principles
This post is about how to live the good life as an entrepreneur…By using First Principles to decide how you spend your days.But I’m going to start with
How to Get Your Sales Funnels Working Better
From: Olly Richards29th March 2023Hobbitshire: One (funnel) step at a time…So, you’ve got a new product.Product is done.You’re ready to start selling the thing.But how?Email sequence? Probably.Sales page? Hopefully.Checkout? Unless you
Don’t Scale Your 7-Figure Business
Earlier this week, I talked to a friend who wants to scale his business.It’s a pivotal decision for him.Honestly felt like life-or-death.Thinking about it afterwards, I felt like
Why You Shouldn’t Hire a CMO
At many points during the growth of my business, I felt like I needed a Chief Marketing Officer.Here's I wanted a CMO:The business was growing just fine, but
Who Do You Need On Your Finance Team?
From: Olly Richards15th March 2024Hobbitshire: Not an invoice in sightFinance is never a problem for an online business…Until it is.For the first 4-5 years of my business, I