Entrepreneurs are obsessed with three little letters:ROIReturn on investment.The term “ROI” is like a diamond necklace dangled in front of your eyes…Who doesn’t want that??“What’s the ROI on
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How Should I Spend $300,000?
The other day, I received a message on Telegram: “I’ve built up $300k in cash. I don’t know what to do with it.” I sent my reply in
Your Online Business Needs 30% Margins
Hot take:If you run an online education business, your net margins should be at least 30%.In today’s newsletter, I’m going to explain why.Most material on things like margins
The Psychology of Email
Fun fact: I get more questions on email marketing than anything else. How often should I send emails? What should my “welcome sequence” look like? How often should
Entrepreneur Struggles from $100k to $3M
Last week, I spoke to three entrepreneurs with different-sized businesses:$250,000$750,000$1500,000After each conversation, I was struck by one thing:I knew exactly what problems they were going to have …
Growth strategy update – Optimising for Intimacy (Vol 2)
Yesterday, I went for a long lunch with my friend, author and top podcaster Rob Dix.We talked content strategy, personal brands, and alignment.Rob and I are going through similar
Non-Attachment and Business Success
From: Olly Richards18th August 2023116 miles West of Hobbitshire I was talking to a friend the other day who’s on a mission to build a billion-dollar company. “This
The Case for Daily Emails
From: Olly Richards10th August 2023Hobbitshire - Ever heard of “sea mist”? So it looks like you guys enjoyed last week’s email breakdown. In case you missed it, I
10-Minute Emails That Make You More Money
From: Olly Richards4th August 2023Hobbitshire: Something big is brewing…Last night, I was on the phone with my business mentor.About 47 minutes into the call, he told me an
How to Make Better Decisions
Do you know what an entrepreneur does?An entrepreneur makes decisions.Lots of them.Think back to your first couple of years in business – you were probably making 50 small