The Case Against Discounting

’ve been writing this newsletter for a little over six months now. It’s fascinating to start something new. One of the amusing things I’ve come to learn: The

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The Engagement-Based Business Model

From: Olly Richards14th July 2023Hobbitshire: Stranded in a corn field I think the Internet makes people lazy. Doing business is too easy. You can make content for free,

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35 Business Lessons From My Mentors

One of the reasons I enjoy flying planes, is that it’s damn humbling to be a beginner again. With flying, there’s a lot of information to learn. And

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3 Steps To Making Better Strategic Decisions

Do you know what this blog is? It’s therapy to myself. Much of the time, when I choose to write about a given topic, it’s because it’s been

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What’s It All For?

1.Last week, I spent the day at my favorite country hotel in Hobbitshire.It was a Wednesday morning. Don’t judge.Some friends were staying there, so we planned to meet

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A Decision Framework For Choosing New Media Properties

From: Olly Richards26th May 2023Hobbitshire: Just discovered a famous founder lives near me!For an online education business, content is the lifeblood.The formula is simple:Teach what you know with

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Money Needs A Plan

From: Olly RichardsHobbitshire: Literally sitting in a castle right now Entrepreneurs are weird when it comes to money.We great at making it.But once we have it…We’re terrible at knowing

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The Smart Way to Scale from 1-to-1 to Group Coaching (Without Imploding)

From: Olly Richards12th May 2023Hobbitshire (Isn’t it supposed to be Spring already?)When you’re scaling a business...The order in which you do things matters.A lot.A few weeks back, I

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How To Use Killer Offers To Unlock Hidden Profits

From: Olly RichardsDate: 5th May 2023Lanzarote: On our annual StoryLearning team retreat!The other day, I saw this tweet:The tweet suggests:“Referral programs don’t work very well in 2023.”I sat

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How to Maximise Your Entrepreneurial Value & Income

Some time in 2020, I felt a shift brewing inside me. Perhaps it was pandemic-induced cabin fever. Maybe it was an early mid-life crisis. There I was, plugging

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