Question: How do you know when an online business has “grown up”? Answer: When their ideal customer lands on their website and says: “Holy s*** — this was
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- Author: Olly Richards
The “multiple avatars” problem (and how to fix it)
If you’ve been in business for a few years, you likely see a number of types of customers inside your business. For example, in my language business, StoryLearning,
Why you can’t enjoy your holidays
A few summers ago, I was on a driving holiday in Scotland. Glorious. Driving through the dramatic landscapes of Skye and Inverness… I felt like I was on
Why Course Sales Are Declining
A couple of weeks ago I published a series that caused quite a stir: “How a 7-figure Business Dies” Since then I’ve had a lot of emails from
17 tips for writing an intoxicating email newsletter
Somewhere deep in the dusty corridors of an ancient Aweber account… Covered in cobwebs and left to rot… Are some of my very early email newsletters that I
The real reason I went “all in” on this newsletter
When I started this newsletter in January 2023… It was mostly for fun. I wanted to do something creative again. I had stuff to talk about from 10+
Should I build another product?
Once, I sent an email to my list on “Why being bored can make you millions.” And then a question came in response: What is the rule of thumb for when
The business model that millionaires get wrong
Do you want to know the most common way entrepreneurs build out their business models? It’s like this: “I saw XYZ guru talking on Twitter about their new
The complexity that’s quietly killing your business
The art of business models involves knowing when to stop building. When to say… That’s it! I’m doing enough stuff in this business now. It’s time to stop
How a 7-figure Business Dies
You’ve read stories of how 7-figure businesses are built. But how does a 7-figure business die? In this tale, you’ll see how. And if you pay close attention,