How to Design & Sell Your Core Offer

One of the things I teach in my $10M Case Study is the concept of a Core Offer. The idea behind the Core Offer is that it’s the ONLY thing you offer on the front-end. Whatever the core desire of your target audience… The Core Offer should meet their needs like an oasis in the […]


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10 Tips for Running the Perfect Team Retreat

From: Olly Richards 31st May 2024 Hobbitshire: Living in a permanent retreat… Every year, I hold a team retreat for my company, StoryLearning. We’re a fully-remote team of 16 core staff, spread across the world, from Buenos Aires to California, Johannesburg to Madrid. But for one magical week a year, we all gather in one […]


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Launch Lessons – Hiring Mastery Workshop

This is an analysis of my most recent paid workshop – Hiring Mastery. Sales, numbers, mistakes made, etc. I follow a couple of marketers who do this, and I always enjoy the reflections. So maybe you’ll enjoy it too? You can let me know. If it’s a hit, I’ll do one of these each time […]


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Why Paid Ads Don’t Work for Creator Businesses

From: Olly Richards 26th April 2024 Hobbitshire: In full bloom (finally!) Today, I thought I’d write about the question of ads. And why ads don’t work for creator businesses. I see the same pattern over and over again: This happens all the time. Of course, you never hear about this publicly. (It’s never in a creator’s […]


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How To Rewire Your Money Brain

From: Olly Richards 12th April 2024 Hobbitshire: AKA Atlantis The other day, I was chatting with an entrepreneur about money. He was telling me about his strategy for spending the money he makes in his business. He sent me his priorities: Probably seems familiar? For 99.9% of people in the world, this hierarchy makes sense. […]


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How to Live Life on First Principles

This post is about how to live the good life as an entrepreneur… By using First Principles to decide how you spend your days. But I’m going to start with a list of things that have gone wrong in my life recently. Because – yes – Uncle Olly is also human, and s*** happens to […]


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How to Get Your Sales Funnels Working Better

From: Olly Richards 29th March 2023 Hobbitshire: One (funnel) step at a time… So, you’ve got a new product. Product is done. You’re ready to start selling the thing. But how? Email sequence? Probably. Sales page? Hopefully. Checkout? Unless you hate money. But there are more decisions… Today, I’m going to show you how to sequence and stage […]


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Don’t Scale Your 7-Figure Business

Earlier this week, I talked to a friend who wants to scale his business. It’s a pivotal decision for him. Honestly felt like life-or-death. Thinking about it afterwards, I felt like I was able to give my friend very useful advice… because I’d been through the exact same journey myself. More: Any entrepreneur who reaches […]


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Why You Shouldn’t Hire a CMO

At many points during the growth of my business, I felt like I needed a Chief Marketing Officer. Here’s I wanted a CMO: The business was growing just fine, but I couldn’t see the next level. I didn’t know what the next stage of growth would look like. “How do we 10X this puppy?” — […]


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Blueprint Of A $10M Online Education Business

case study book cover

• Business model blueprint
• Product ecosystem
• Team structure
• Evergreen sales strategy
• And much more...

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