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Do you ever fantasise about having an office? I do. As much as I love my life in Hobbitshire, and as much as I’ve designed all my businesses to give me control over my time, so that I can just drop everything and spend the morning on the beach if I want… I sometimes daydream […]
Marketing porn. Here’s a definition: ”Stuff that makes you feel sophisticated when you talk about it at conferences.” Chief culprit? AB testing. Oh, AB testing… Don’t you just feel grown up when you’re AB testing? The most AB testing I ever did was in my first 1-2 years of business. (Tells you something, doesn’t it?) […]
No. And neither should you. …. Wait, you expected more meat on the bone? OK, here goes… … Recently everyone seems to be getting on Substack. Weird, I thought. After all, hasn’t Substack been around for a while? Didn’t it already “blow up” around 5 years ago? Hey, even I had a Substack once. True […]
Greetings from sunny Malta. I’m here for our annual team retreat with my business StoryLearning. It’s the same playbook as ever: It’s hard to underestimate the importance of team gatherings, especially if, like us, you’re fully remote. People sometimes ask how I justify the cost. (Which runs into multiple $10,000s.) And indeed, if the question […]
Mentee: Olly, I have an idea. Olly: Cool, I love ideas! What is it? Mentee: So, I was thinking of creating a new offer for my agency. A paid audit. I would look at their business and point out the bits that aren’t working. Olly: What’s the purpose? Mentee: If I offer the audit, and […]
This is not the email I expected to write today. I thought I was going to write “launch email 2” or whatever. Instead, I find myself scrambling to fix things going pear shaped. But rather than run from it… I’m going to confront it head on. . . . So, yesterday, two things happened: Now… […]
Let me tell you a tragic tale about my very first welcome sequence. It was 2014, I think. It looked a bit like this: Now, I know what you’re thinking… “Steady on, Olly… you’re in danger of annoying them with all that selling!” But of course, there wasn’t much chance of my annoying anybody ever, with […]
I have this friend. Brilliant coach. Clients are queuing up around the block to work with her. She’s completely maxed out. Can’t fit another soul into her calendar. When I asked her about her secret sauce, she shrugged and said: “When I do sales calls, people just love me. They know I can help them […]
The fundamental tension for online educators is this: So, how do you navigate this, as someone who cares about your brand and reputation, but still needs to run a business? Here’s how I think about it… I categorise my audience in three different groups, and seek to create a unique experience for each: Firstly… The […]
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