Last year, I took a psychometric test called Kolbe-A. It’s like a personality test, but aimed at the business
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Level 1 of the Messaging game is being able to create that “Holy s—-, you wrote that email just for
As StoryLearning grew, I got used to something that sucked: Money coming in through the door. And then flowing
[Mentee] …yeah, you’re right. It makes sense to stick with the thing that’s working here. It’s really hard to say
Most people never write about themselves in their emails. Not about themselves. Not about the people “behind the brand”.
So, Olly’s been banging on about using personality in newsletters. Getting your readers to fall in love with you,
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