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Somewhere deep in the dusty corridors of an ancient Aweber account… Covered in cobwebs and left to rot… Are some of my very early email newsletters that I wrote to my StoryLearning list. Emails about language learning… written in 2013. I still have those emails, you know. And when I look back at them today, […]
When I started this newsletter in January 2023… It was mostly for fun. I wanted to do something creative again. I had stuff to talk about from 10+ years of running StoryLearning. And I’ll be honest… It was nice for my ego too, to see my personal brand out in the wild, spouting my sagacious […]
Once, I sent an email to my list on “Why being bored can make you millions.” And then a question came in response: What is the rule of thumb for when you stop “adding”?I have 2 major revenue streams and am thinking of adding a 3rd which would clearly work too. But I also need to optimise the […]
Do you want to know the most common way entrepreneurs build out their business models? It’s like this: “I saw XYZ guru talking on Twitter about their new [product]… so I’m going to do that too!” Whatever that product may be… MRR thingy, premium newsletter, $7 tripwire… They just blindly copy it. They assume that […]
The art of business models involves knowing when to stop building. When to say… That’s it! I’m doing enough stuff in this business now. It’s time to stop adding anything new! Know who suffers most with bloated business models? 7-figure business owners. For years, they add more and more products and services, tacking one thing […]
You’ve read stories of how 7-figure businesses are built. But how does a 7-figure business die? In this tale, you’ll see how. And if you pay close attention, you’ll learn lessons that will help you avoid the same fate. After all… There are many different ways to grow. But there are a thousand ways to […]
Last year, I took a psychometric test called Kolbe-A. It’s like a personality test, but aimed at the business world. On the test, I scored a 9 on the “Quick Start” scale. That’s about as high as it gets. Being high on Quick Start means I have an extreme bias towards taking action. This can […]
Level 1 of the Messaging game is being able to create that “Holy s—-, you wrote that email just for me!” experience for your audience. AKA “Rookie level”. Milk and cookies. Tequila and bad decisions. All very mainstream. Level 2 involves asking a far more interesting question of your audience: “Where are you at right now?” See, […]
As StoryLearning grew, I got used to something that sucked: Money coming in through the door. And then flowing right back out again. Now, this never used to happen. In the early days, when I was a humble solo-man, I’d keep all of it. But then somebody said: “You have to hire a team!” Wait […]
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