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Last week I held the first meeting of my 2025 mastermind group in London. It was a blast… My mastermind group has 8 entrepreneurs — all online educators. (It’s small by design. More intimate. Better experience.) We meet four times a year in London. It goes like this: I won’t go into the details here, […]
I held my first mastermind of the year in London a couple of weeks back at the Novotel in Canary Wharf.Coincidentally, I find myself in the same hotel this week, so before we go any further, here’s my view as I write this: Ah, London. When you’re bored of London, you’re bored of life. (Travel […]
Back when I was teaching English in Japan, I once got drafted in to teach a new class. It was a Saturday, 2pm. “Advanced Plus 4” A lump formed in my throat. Advanced? Plus? 4? I wasn’t quite sure what it meant, but one thing was for sure… it sounded very advanced. Now, in Japan, this is […]
Do you ever fantasise about having an office? I do. As much as I love my life in Hobbitshire, and as much as I’ve designed all my businesses to give me control over my time, so that I can just drop everything and spend the morning on the beach if I want… I sometimes daydream […]
Marketing porn. Here’s a definition: ”Stuff that makes you feel sophisticated when you talk about it at conferences.” Chief culprit? AB testing. Oh, AB testing… Don’t you just feel grown up when you’re AB testing? The most AB testing I ever did was in my first 1-2 years of business. (Tells you something, doesn’t it?) […]
No. And neither should you. …. Wait, you expected more meat on the bone? OK, here goes… … Recently everyone seems to be getting on Substack. Weird, I thought. After all, hasn’t Substack been around for a while? Didn’t it already “blow up” around 5 years ago? Hey, even I had a Substack once. True […]
Greetings from sunny Malta. I’m here for our annual team retreat with my business StoryLearning. It’s the same playbook as ever: It’s hard to underestimate the importance of team gatherings, especially if, like us, you’re fully remote. People sometimes ask how I justify the cost. (Which runs into multiple $10,000s.) And indeed, if the question […]
Recently, I ran a webinar on “AI, Google and the Future of Course Businesses”. You know, the one where I had the tech meltdown? 🙂 Anyway… One of the core premises of that webinars was: The future (of education businesses) is going to look VERY different than it has in the last 10 years. The […]
Mentee: Olly, I have an idea. Olly: Cool, I love ideas! What is it? Mentee: So, I was thinking of creating a new offer for my agency. A paid audit. I would look at their business and point out the bits that aren’t working. Olly: What’s the purpose? Mentee: If I offer the audit, and […]
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