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The fundamental tension for online educators is this: So, how do you navigate this, as someone who cares about your brand and reputation, but still needs to run a business? Here’s how I think about it… I categorise my audience in three different groups, and seek to create a unique experience for each: Firstly… The […]
There’s been a murder in the White House. It happens during a state banquet. A world-famous detective is called. No-one’s allowed to leave – presidents, ambassadors, famous stars… they’re all locked in until the murder is solved. Classic whodunnit stuff. Not my invention, unfortunately. It’s a new Netflix show called “The Resident.” Fast-paced. Gripping. But […]
Question: How do you know when an online business has “grown up”? Answer: When their ideal customer lands on their website and says: “Holy s*** — this was made for me!” Like these emails that Uncle Olly receives regularly: When you can get reactions like this, selling your stuff is easy and effortless. But getting […]
If you’ve been in business for a few years, you likely see a number of types of customers inside your business. For example, in my language business, StoryLearning, we have customers learning with wildly different goals: Some for workSome to keep their brains healthySome to speak with their partner in their language To make matters […]
If you’ve been in business for a few years, you likely see a number of types of customers inside your business. For example, in my language business, StoryLearning, we have customers learning with wildly different goals: Some for workSome to keep their brains healthySome to speak with their partner in their language To make matters […]
A few summers ago, I was on a driving holiday in Scotland. Glorious. Driving through the dramatic landscapes of Skye and Inverness… I felt like I was on Route 66 or something. (Not that I’ve never been on Route 66. It just felt a little otherworldly.) Apparently, it rains a lot in Scotland. Not this […]
A couple of weeks ago I published a series that caused quite a stir: “How a 7-figure Business Dies” Since then I’ve had a lot of emails from seasoned entrepreneurs with a similar story to tell. “Olly, WTF – you’ve just described my exact situation.” Tldr; (You can find and share the series here) But even […]
Somewhere deep in the dusty corridors of an ancient Aweber account… Covered in cobwebs and left to rot… Are some of my very early email newsletters that I wrote to my StoryLearning list. Emails about language learning… written in 2013. I still have those emails, you know. And when I look back at them today, […]
When I started this newsletter in January 2023… It was mostly for fun. I wanted to do something creative again. I had stuff to talk about from 10+ years of running StoryLearning. And I’ll be honest… It was nice for my ego too, to see my personal brand out in the wild, spouting my sagacious […]
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