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Do you want to know the most common way entrepreneurs build out their business models? It’s like this: “I saw XYZ guru talking on Twitter about their new [product]… so I’m going to do that too!” Whatever that product may be… MRR thingy, premium newsletter, $7 tripwire… They just blindly copy it. They assume that […]
The art of business models involves knowing when to stop building. When to say… That’s it! I’m doing enough stuff in this business now. It’s time to stop adding anything new! Know who suffers most with bloated business models? 7-figure business owners. For years, they add more and more products and services, tacking one thing […]
You’ve read stories of how 7-figure businesses are built. But how does a 7-figure business die? In this tale, you’ll see how. And if you pay close attention, you’ll learn lessons that will help you avoid the same fate. After all… There are many different ways to grow. But there are a thousand ways to […]
Last year, I took a psychometric test called Kolbe-A. It’s like a personality test, but aimed at the business world. On the test, I scored a 9 on the “Quick Start” scale. That’s about as high as it gets. Being high on Quick Start means I have an extreme bias towards taking action. This can […]
Level 1 of the Messaging game is being able to create that “Holy s—-, you wrote that email just for me!” experience for your audience. AKA “Rookie level”. Milk and cookies. Tequila and bad decisions. All very mainstream. Level 2 involves asking a far more interesting question of your audience: “Where are you at right now?” See, […]
As StoryLearning grew, I got used to something that sucked: Money coming in through the door. And then flowing right back out again. Now, this never used to happen. In the early days, when I was a humble solo-man, I’d keep all of it. But then somebody said: “You have to hire a team!” Wait […]
[Mentee] …yeah, you’re right. It makes sense to stick with the thing that’s working here. It’s really hard to say no to new things. But rather than starting this brand new thing from scratch, we should work on improving the asset we’ve already got. Man, you must’ve gotten pretty good saying “no“ to the all the […]
Most people never write about themselves in their emails. Not about themselves. Not about the people “behind the brand”. This is a huge mistake. Here’s why… There’s a story I tell in my business, StoryLearning, and it goes a bit like this: Now, if you’ve ever read this story on my website, you might’ve just […]
So, Olly’s been banging on about using personality in newsletters. Getting your readers to fall in love with you, and all that. Which led to a rather good question from a reader: “This makes me wonder whether you can sell in this way without a single person as a face of the brand. Any thoughts?” […]
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