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Over the last few years, I’ve watched every man and his dog start an email newsletter. I’ve seen everyone on Twitter label themselves a “storyteller”. (Who knew?) I’ve been creeped out by the same grinning headshots on every LinkedIn profile. Seems everyone wants to start a personal brand. But here’s what I also noticed: Everyone’s […]
People think that recessions cause businesses to fail. And they do. But most businesses fail for other reasons. Here are some examples: You get the idea. We never think it will happen to us… But it’s smart to be thinking ahead. In 12 years of building my business, StoryLearning, I’ve seen a lot of changes. […]
I have at least 100 entrepreneur friends with 7-figure businesses. And while many of them are happy to stay in the shadows… Behind the scenes… Don’t want their names and faces out there… Just as many of them have got something to say! For example, one top bloke I met a couple of months back […]
Dear reader, You don’t mind if I take a brief foray into woo-woo territory do you? Bear with me here… Because although you might think I’ve been drinking a little too much of the good stuff, this is a topic that really matters for the right person. The conclusion of this email COULD be that […]
Recently, I was doing some 360º feedback on myself, and I asked my COO at StoryLearning: “What could I do better?” His reply: “Focus on things that excite you. Good things tend to happen when you’re working on things that excite you.” Of course, this is code for: “You’re a giant PITA when you’re not […]
A reader asked me a cracking question: “Olly, why do you publish your email newsletters on your blog? They don’t look optimised for SEO at all, so what’s the strategy?” Astute observation. There are four reasons I put (some of) my newsletters on my blog, and none of them are about gaming the Google algorithm. […]
After working with 200+ education businesses this year, I’ve noticed that growth tends to break down in three different ways: Knowing this, you can take a first-principles approach to growing your business to the next level. Let’s explore… $0-500k: More At the $0-500k range, your business is still getting off the ground. You’ve hit on […]
[September 2015. Boise, Idaho.] Russell Brunson called my name. I got to my feet. It was Day 1 of his Inner Circle mastermind. 20 heavy hitters. (More accurately: 19 heavy hitters… and me. Little old Olly, with an 18-month-old blog, a couple o’ courses and a whole lotta dreams. I didn’t know my arse from […]
Welcome to my annual review from the year that was 2024. Here’s the context: My rationale for starting this newsletter business in the first place How I made $175k in the first year of business (2023) My plan for making $1 million Now, let’s dive in… The Year in Numbers: The numbers from my business […]
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