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Most people never write about themselves in their emails. Not about themselves. Not about the people “behind the brand”. This is a huge mistake. Here’s why… There’s a story I tell in my business, StoryLearning, and it goes a bit like this: Now, if you’ve ever read this story on my website, you might’ve just […]
So, Olly’s been banging on about using personality in newsletters. Getting your readers to fall in love with you, and all that. Which led to a rather good question from a reader: “This makes me wonder whether you can sell in this way without a single person as a face of the brand. Any thoughts?” […]
I was talking with an entrepreneur recently about a familiar dilemma: “Should I hire XYZ agency for a $30k piece of funnel building work?” The questions were: This email is how I think through these kind of large decisions. It might help you make similar assessments. I tend to look at an investment like this […]
Business is about choices. And whatever is plaguing you in your business right now: And however intense or difficult it may feel… The solution is waiting for you on the other end of a choice. The choice just needs to be seen and made. Now here’s what’s interesting: The bigger the business, the harder your choices feel. […]
There seems to be a general assumption that running a solo business means living on the “content hamster wheel”. Sitting up at 2am, bloodshot eyes, trying to churn out just one more reel, because Gary V said you have to publish 25 times a day. But that doesn’t mean it’s the only way. (Unless of […]
Over the last few years, I’ve watched every man and his dog start an email newsletter. I’ve seen everyone on Twitter label themselves a “storyteller”. (Who knew?) I’ve been creeped out by the same grinning headshots on every LinkedIn profile. Seems everyone wants to start a personal brand. But here’s what I also noticed: Everyone’s […]
People think that recessions cause businesses to fail. And they do. But most businesses fail for other reasons. Here are some examples: You get the idea. We never think it will happen to us… But it’s smart to be thinking ahead. In 12 years of building my business, StoryLearning, I’ve seen a lot of changes. […]
I have at least 100 entrepreneur friends with 7-figure businesses. And while many of them are happy to stay in the shadows… Behind the scenes… Don’t want their names and faces out there… Just as many of them have got something to say! For example, one top bloke I met a couple of months back […]
Dear reader, You don’t mind if I take a brief foray into woo-woo territory do you? Bear with me here… Because although you might think I’ve been drinking a little too much of the good stuff, this is a topic that really matters for the right person. The conclusion of this email COULD be that […]
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