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You’ve read stories of how 7-figure businesses are built. But how does a 7-figure business die? In this tale, you’ll see how. And if you pay close attention, you’ll learn lessons that will help you avoid the same fate. After all… There are many different ways to grow. But there are a thousand ways to […]
Last year, I took a psychometric test called Kolbe-A. It’s like a personality test, but aimed at the business world. On the test, I scored a 9 on the “Quick Start” scale. That’s about as high as it gets. Being high on Quick Start means I have an extreme bias towards taking action. This can […]
Level 1 of the Messaging game is being able to create that “Holy s—-, you wrote that email just for me!” experience for your audience. AKA “Rookie level”. Milk and cookies. Tequila and bad decisions. All very mainstream. Level 2 involves asking a far more interesting question of your audience: “Where are you at right now?” See, […]
As StoryLearning grew, I got used to something that sucked: Money coming in through the door. And then flowing right back out again. Now, this never used to happen. In the early days, when I was a humble solo-man, I’d keep all of it. But then somebody said: “You have to hire a team!” Wait […]
[Mentee] …yeah, you’re right. It makes sense to stick with the thing that’s working here. It’s really hard to say no to new things. But rather than starting this brand new thing from scratch, we should work on improving the asset we’ve already got. Man, you must’ve gotten pretty good saying “no“ to the all the […]
Most people never write about themselves in their emails. Not about themselves. Not about the people “behind the brand”. This is a huge mistake. Here’s why… There’s a story I tell in my business, StoryLearning, and it goes a bit like this: Now, if you’ve ever read this story on my website, you might’ve just […]
So, Olly’s been banging on about using personality in newsletters. Getting your readers to fall in love with you, and all that. Which led to a rather good question from a reader: “This makes me wonder whether you can sell in this way without a single person as a face of the brand. Any thoughts?” […]
I was talking with an entrepreneur recently about a familiar dilemma: “Should I hire XYZ agency for a $30k piece of funnel building work?” The questions were: This email is how I think through these kind of large decisions. It might help you make similar assessments. I tend to look at an investment like this […]
Business is about choices. And whatever is plaguing you in your business right now: And however intense or difficult it may feel… The solution is waiting for you on the other end of a choice. The choice just needs to be seen and made. Now here’s what’s interesting: The bigger the business, the harder your choices feel. […]
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