Most people never write about themselves in their emails. Not about themselves. Not about the people “behind the brand”.
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So, Olly’s been banging on about using personality in newsletters. Getting your readers to fall in love with you,
I was talking with an entrepreneur recently about a familiar dilemma: “Should I hire XYZ agency for a $30k
Business is about choices. And whatever is plaguing you in your business right now: you’ve lost momentum energy has disappeared
There seems to be a general assumption that running a solo business means living on the “content hamster wheel”.
Over the last few years, I’ve watched every man and his dog start an email newsletter. I’ve seen everyone
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