Why successful biz owners need a personal brand

I have at least 100 entrepreneur friends with 7-figure businesses. And while many of them are happy to stay in the shadows… Behind the scenes… Don’t want their names and faces out there… Just as many of them have got something to say! For example, one top bloke I met a couple of months back […]


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When business is easy

Dear reader, You don’t mind if I take a brief foray into woo-woo territory do you? Bear with me here… Because although you might think I’ve been drinking a little too much of the good stuff, this is a topic that really matters for the right person. The conclusion of this email COULD be that […]


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Why I never go 12 months without THIS

Recently, I was doing some 360º feedback on myself, and I asked my COO at StoryLearning: “What could I do better?” His reply: “Focus on things that excite you. Good things tend to happen when you’re working on things that excite you.” Of course, this is code for: “You’re a giant PITA when you’re not […]


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Why I publish my newsletters on my blog (it’s not for SEO)

A reader asked me a cracking question: “Olly, why do you publish your email newsletters on your blog? They don’t look optimised for SEO at all, so what’s the strategy?” Astute observation. There are four reasons I put (some of) my newsletters on my blog, and none of them are about gaming the Google algorithm. […]


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Exactly what to do from $0 to $3M revenue

After working with 200+ education businesses this year, I’ve noticed that growth tends to break down in three different ways: Knowing this, you can take a first-principles approach to growing your business to the next level. Let’s explore… $0-500k: More At the $0-500k range, your business is still getting off the ground. You’ve hit on […]


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Awful business advice from great people

[September 2015. Boise, Idaho.] Russell Brunson called my name. I got to my feet. It was Day 1 of his Inner Circle mastermind. 20 heavy hitters. (More accurately: 19 heavy hitters… and me. Little old Olly, with an 18-month-old blog, a couple o’ courses and a whole lotta dreams. I didn’t know my arse from […]


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Annual Business Review from 2024

Welcome to my annual review from the year that was 2024. Here’s the context: My rationale for starting this newsletter business in the first place How I made $175k in the first year of business (2023) My plan for making $1 million Now, let’s dive in… The Year in Numbers: The numbers from my business […]


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“I want to sell my business”

While I was in Japan, I received a voice note from a friend. He was, what I can only describe as, “stewing” about the future of his business. “Olly, I think I want to sell my business.” It was “stew” that I’ve encountered many times before, both in my own thinking, but also in other […]


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I Was Wrong About Passive Income

I recently changed my mind about passive income.In this blog post I’m going to explain why.Understand:What you’re about to read comes from someone who has made tens of millions of dollars in passive income…So I feel like this is an informed perspective. In order to explain what I’m talking about, we’re going to start with […]


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Blueprint Of A $10M Online Education Business

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