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It’s the perennial dilemma for education entrepreneurs… Should I grow my business with paid ads, or stick with organic content? We all know the pros and cons… • Organic channels – they’re powerful and feel like “free traffic”. But you’re one algorithm change away from oblivion. • Paid ads – they promise unlimited scale. But they’re difficult […]
Sooner or later in your life as an entrepreneur, you’ll hear these fateful words… “I’ve got this GREAT opportunity!” Somebody’s starting a business… They think you should invest… Go in on it with them… The promise of equity in a new business sounds a helluva lot sexier than just trundling along in your own company, […]
This is an analysis of my most recent paid workshop – Business Model Mastery. Sales numbers, mistakes made, lessons. Seems you guys REALLY liked the last analysis I did on my hiring workshop, so I’m going to pull the same trick again today… Repeat myself like a politician in campaign season. (Anyone else sick of that yet?) […]
From: Olly Richards21st June 2024Hobbitshire: What good is the warmth of summer, without the cold of winter to give it sweetness? Today, I’ll be giving you a complete primer on the key metrics you should track in your online business. I’ve recorded a detailed video that walks you through what to track, step-by-step: Basic KPIs […]
From: Olly Richards14th June 2024Hobbitshire: In the realm not of logic but of wistfulness I can’t imagine anyone enjoying today’s newsletter. In fact, it’s going to be a bit grim. Stuff that’s liable to keep you up at night. Not that it’s my goal to depress you, mind… It’s just that, sometimes, the only thing […]
One of the things I teach in my $10M Case Study is the concept of a Core Offer. The idea behind the Core Offer is that it’s the ONLY thing you offer on the front-end. Whatever the core desire of your target audience… The Core Offer should meet their needs like an oasis in the […]
From: Olly Richards31st May 2024Hobbitshire: Living in a permanent retreat… Every year, I hold a team retreat for my company, StoryLearning. We’re a fully-remote team of 16 core staff, spread across the world, from Buenos Aires to California, Johannesburg to Madrid. But for one magical week a year, we all gather in one place, for […]
This is an analysis of my most recent paid workshop – Hiring Mastery. Sales, numbers, mistakes made, etc. I follow a couple of marketers who do this, and I always enjoy the reflections. So maybe you’ll enjoy it too? You can let me know. If it’s a hit, I’ll do one of these each time […]
From: Olly Richards26th April 2024Hobbitshire: In full bloom (finally!) Today, I thought I’d write about the question of ads. And why ads don’t work for creator businesses. I see the same pattern over and over again: Creator business has some success Wants to grow even faster Run Facebook ads for their products Gets killed Runs […]
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