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From: Olly Richards14th June 2024Hobbitshire: In the realm not of logic but of wistfulness I can’t imagine anyone enjoying today’s newsletter. In fact, it’s going to be a bit grim. Stuff that’s liable to keep you up at night. Not that it’s my goal to depress you, mind… It’s just that, sometimes, the only thing […]
One of the things I teach in my $10M Case Study is the concept of a Core Offer. The idea behind the Core Offer is that it’s the ONLY thing you offer on the front-end. Whatever the core desire of your target audience… The Core Offer should meet their needs like an oasis in the […]
From: Olly Richards31st May 2024Hobbitshire: Living in a permanent retreat… Every year, I hold a team retreat for my company, StoryLearning. We’re a fully-remote team of 16 core staff, spread across the world, from Buenos Aires to California, Johannesburg to Madrid. But for one magical week a year, we all gather in one place, for […]
This is an analysis of my most recent paid workshop – Hiring Mastery. Sales, numbers, mistakes made, etc. I follow a couple of marketers who do this, and I always enjoy the reflections. So maybe you’ll enjoy it too? You can let me know. If it’s a hit, I’ll do one of these each time […]
From: Olly Richards26th April 2024Hobbitshire: In full bloom (finally!) Today, I thought I’d write about the question of ads. And why ads don’t work for creator businesses. I see the same pattern over and over again: Creator business has some success Wants to grow even faster Run Facebook ads for their products Gets killed Runs […]
From: Olly Richards12th April 2024Hobbitshire: AKA Atlantis The other day, I was chatting with an entrepreneur about money. He was telling me about his strategy for spending the money he makes in his business. He sent me his priorities: Probably seems familiar? For 99.9% of people in the world, this hierarchy makes sense. But for […]
This post is about how to live the good life as an entrepreneur… By using First Principles to decide how you spend your days. But I’m going to start with a list of things that have gone wrong in my life recently. Because – yes – Uncle Olly is also human, and s*** happens to […]
From: Olly Richards29th March 2023Hobbitshire: One (funnel) step at a time… So, you’ve got a new product. Product is done. You’re ready to start selling the thing. But how? Email sequence? Probably. Sales page? Hopefully. Checkout? Unless you hate money. But there are more decisions… VSL or long-form sales page? Price on the sales page, or hide it […]
Earlier this week, I talked to a friend who wants to scale his business. It’s a pivotal decision for him. Honestly felt like life-or-death. Thinking about it afterwards, I felt like I was able to give my friend very useful advice… because I’d been through the exact same journey myself. More: Any entrepreneur who reaches […]
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